Healthcare systems have inevitably been impacted by the dynamic expansion of technology, which has resulted in significant advancements and driven healthcare marketing to become an essential component of healthcare enterprises. Only those with in-depth knowledge of the industry can take advantage of the numerous opportunities that continually emerge in the rapidly developing sector of healthcare. Healthcare marketing agencies have developed their own methodology and provide several services not offered by companies in other sectors. Due to the fact that it incorporates several concepts, methods, and strategic tactics that are exclusive to both traditional and social marketing, this type of marketing is an interdisciplinary field.
In recent years, healthcare has seen a major shift in marketing trends that has fundamentally changed the industry. Healthcare marketing plays a pivotal role in creating and communicating healthcare brands and proving value to their target audience. The process of providing healthcare marketing strategies is done in full compliance with the specific requirements. According to global news wire, the Asia Pacific digital health market size is expected to reach USD 326.7 billion by 2030 and is expected to expand at a CAGR of 26.5%. Rapidly moving healthcare IT infrastructure in industrialized nations in APAC will augment the market growth. Favorable government initiatives to support the adoption of digital health and growing venture capital investments in the region will boost the market demand. Such promising growth inevitably leads to the birth of many innovative companies in the sector.
In this edition of Healthcare Business Review APAC, we present the list of the top healthcare marketing companies across APAC. PRPPL Consultancy is one such company that has a group of people who have profound experiences in medical journalism, online health promotion, and medical event management. We also bring to you thought leadership articles and exclusive insights from expert CIOs and CXOs - Rose Madden-Baer, Senior Vice President of Visiting Nurse Service of New York, Jonathan E. Moss, Director of Baystate Medical Practices, Brian Barnett, Director of Children’s National Hospital presenting their ideas and opinions on how clients can attain desired outcomes. We hope the valuable insights from industry thought leaders and the healthcare marketing companies featured in this edition help you make informed decisions.